We’ve discussed the importance of storytelling and authenticity in branding, emphasizing that being true to yourself is a powerful tactic. But how much should you reveal when sharing your story?

Pat Flynn and Jon Lee Dumas are known for their transparency, even sharing monthly income statements. Some may find this inspiring, especially given their substantial earnings, but others might find it distasteful, as discussions about money often are. However, this level of openness helps them attract their desired audience, while others find mentors elsewhere, which is the essence of marketing.

Transparency extends beyond finances. Some marketers share struggles with alcoholism, depression, cancer, and other health issues, as well as personal stories of triumphs and tragedies in relationships. Some even discuss conflicts with rival businesses.

But being transparent doesn’t mean you have to reveal every detail of your life and business. With careful planning, you can keep certain aspects private.

Be mindful of your social media presence, especially on platforms like Facebook where personal and professional circles can overlap. It’s important to control who sees what you post using privacy settings and contact lists.

Remember, once something is online, it can be difficult to remove. Treat every post and update as if it were a public billboard, and avoid sharing anything you wouldn’t want the world to see.

In summary, understand your audience and yourself. If you’re uncomfortable sharing certain details, it’s likely your audience will be too. It’s perfectly acceptable to maintain some privacy in the world of online marketing.