Blog
Crafting Your Brand as a Small Business in the Online World
In today’s digital age, establishing a strong brand is important for the success of any small business. Whether you’re starting a new venture or looking to revamp your existing brand, here are some essential steps to help you create a compelling brand identity that...
Art of Storytelling
Art of StorytellingWhether you aim to strike a chord, captivate a new audience, or bolster your sales, storytelling stands out as the most potent tool in your arsenal. As humans, we are drawn to compelling narratives; when a story resonates, it has the power to compel...
Transparency! How much is too much?
We’ve discussed the importance of storytelling and authenticity in branding, emphasizing that being true to yourself is a powerful tactic. But how much should you reveal when sharing your story? Pat Flynn and Jon Lee Dumas are known for their transparency, even...
Jamie Creed, IO Psychology
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